The traditional separation between watching a sporting event and betting on it has officially dissolved in 2026. What began as a clunky dual-screen experience—one for the game, one for the odds—has seamlessly converged into a single, immersive “Watch & Bet” ecosystem. Major live-streaming platforms, from Twitch to dedicated sportsbook apps, are now integrating real-time odds, […]

The traditional relationship between the bettor and the “house” has always been one of mathematical friction. For over a century, sportsbooks have relied on the “vig” or “juice”—a built-in profit margin—to ensure that even a perfectly balanced book favors the operator. However, in late 2025, the industry has reached a tipping point with the rise […]